About     Speakers     Agenda     Register  
About     Speakers     Agenda     Register  
An Online Conference
Now On-demand, Free For a Limited Time
An Online Conference  |  Now On-demand, Free For a Limited Time
Optimize your digital experiences
and grow revenue.
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Brought to you by:
Optimizely
SiteTuners
Digital Analytics Association
GuessTheTest.com
ScaleIt.digital
Launch Summits
Keynote Speakers
Tim Ash
Chief Strategy Advisor, SiteTuners
Founder, Digital Growth Unleashed
That's Irrational! Why Selling To The Logical Brains Won't Get Results

People don’t make “rational” decisions. Your web experiences may be laid out in a logical way, and that is costing you a lot of money. Join Tim Ash, Author of "Landing Page Optimization", Chief Strategy Advisor of SiteTuners, and Founder of Digital Growth Unleashed to understand the latest in neuromarketing research.
Flint McGlaughlin
Managing Director
MECLABS Institute
A/B Testing Swipe Files: Transformative discoveries from 73 marketing experiments to help you increase conversion

A/B testing itself does not produce the marketing wins you need. To maximize ROI you have to know what to test.

In this keynote, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute – the first and now oldest conversion marketing research program in the world and the parent research organization of MarketingExperiments and MarketingSherpa) – will spark your thinking and help you come up with testing ideas.
Brian Massey
The Conversion Scientist™

How AB Testing Drives a Culture of Experimentation

AB Testing doesn't just show you how to grow your online business. It infects your team and organization. This is a good thing. Conversion Sciences founder Brian Massey will show you the unexpected consequences of AB testing and why they are good for your business.
* Are you smart enough to experiment?
* The two jobs of experimenters
* The inevitable change in perceptions
* The five things experimenting businesses do better
About A/B Testing Summit
Join us to gain practical knowledge to lift conversions, increase leads, and grow revenue. We've invited over 30 of the world's brightest digital experience optimization experts to show you how to win with experimentation, personalization, and analytics. Don't miss this three-day online conference for digital marketing leaders and optimization practitioners. 
Brought to you by:
Breakout Speakers
Ben Labay
Research Director
CXL Agency

Mobile Ecommerce Optimization With Voice of Customer Data
Tommy Guy
Principal Scientist, Experimentation Team, Microsoft

Play with Real Money: How Microsoft Validates A/B Test Results
Guy Yalif
Cofounder & CEO
Intellimize

Demystifying AI for Marketers: How to Leverage Artificial Intelligence to Increase Leads, Lift Conversions and Optimize Websites
Felicia Choi
Sr. Conversion Rate Optimization Specialist, Tinuiti

The Power of Iterative Testing
Andy Crestodina
CMO & Co-Founder
Orbit Media Studios

Insights, Actions and Advanced Measurement: How to Analyze the Performance of Your Content
Claire Yeh
Manager, Personalization & Testing
BMO Financial Group

Best Practices for Measuring Success and Scaling your Practice
Valentin Redu
CEO & Founder
Omniconvert

Machine Learning Optimization Mapped Into Human Cognitive Biases - The Future of CRO?
Alex Birkett
Senior Growth Marketing Manager, User Acquisition at HubSpot

CRO is an Operating System (Not a Tactic)
Vince Han
CEO & Founder
Mobile Coach

How Personalization Drives User Engagement With a Chatbot
Chris Menezes
Senior Manager, Personalization
BMO Financial Group

Best Practices for Measuring Success and Scaling your Practice
Merritt Aho
Optimization Director
Search Discovery

The Last Tool Evaluation Framework You'll Ever Need
Phil Frost
Founder & COO
Main Street ROI

How to Use Google Analytics to Track ALL of Your Marketing
Jakub Linowski
Chief Editor
GoodUI

How To Build Predictive Patterns & Theories From A/B Tests
Tammy Guy
Founder
UXAlley

Personalize Search For Higher Conversion
Ali Nasserv
CEO
Spiralyze

Urgency, Scarcity and the Neuroscientific Principles Driving These Behaviors Online
Devesh Khanal
Co-Founder
Grow & Convert

Desirability vs. Usability in Conversion Rate Optimization
Justin Christianson
Co-Founder & President
Conversion Fanatics

How To Learn And Win More From Your Testing And Experimentation
Brian Carroll
Founder & CEO
markempa

How to Apply Emotional Motivators to Increase Conversion
Amy Hebdon
Founder
Paid Search Magic

Google Ads Testing: Below-the-Surface Insights that Drive Performance
JF Amprimoz
Founder
Informed Iteration

A Plain Language Peek Into Your Bayesian Black Box
Claire Heginbotham
Conversion Copywriter
Copy Island

What to Do if You Don't Know What to Say on Your Website
Xristopher Bland
Content Writer
LifeLearn

How to Reignite Cold Email Lists Using Conversational Writing
Georgi Georgiev
Founder
Analytics-Toolkit.com

A/B Testing With a Small Sample Size
Brian Cugelman
Senior Behavioral Scientist
AlterSpark

Personality Psychology and Behavioral Psychometrics
Suneet Bhatt
GM
Crazy Egg

A Bird in the Hand: The Simple Power of Paying Attention
Chris O'Neill
Senior Solutions Architect
ObservePoint

The Problem With Wanting Everything: Simple Strategies For Automated Analytics Testing
Andrew Furlong
Managing Director
RedEye Optimisation

Journey From A/B Testing to a Culture of Experimentation
Deborah O'Malley
Founder
GuessTheTest

Your Definitive Guide To The Perfect Pricing Plan Formula
Who Should Attend?
Digital Marketing Decision Makers 
who want to grow revenue
Testing Practitioners 
looking for best practices in digital experience optimization
Digital Analysts 
who support optimization teams
Agenda
Day 1
Experimentation
9:00 AM PT Keynote
9:30 - 12:00 PM PT Breakouts
Day 2
Analytics
9:00 AM PT Keynote
9:30 - 12:00 PM PT Breakouts
Day 3
Personalization
9:00 AM PT Keynote
9:30 - 12:00 PM PT Breakouts
A/B Testing Summit will feature multiple breakouts each hour. Recordings will be available after each session airs. View the schedule below for speaking times.
Agenda
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Agenda
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Summit Launches In
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Summit Launches In:
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Don't miss this chance to gain practical knowledge from 30+ experience optimization experts!
How A Virtual Summit Works
Step 1:
Register for 
the event
Click any of the register now buttons on this page. Enter your name and email address and hit submit.
Step 2:
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 informational emails
They will contain information like; how to login for the event, how to get the most out of this event and recently announced speakers.
Step 3:
Schedule time 
to watch
Mark some time in your calendar when you can be free of distractions or plan a watch party with a few other colleagues.

Step 4:
Watch
the event
Click the link in the email we send each morning of the event.
This Event Is Made Possible By:
Optimizely
SiteTuners
Digital Analytics Association
GuessTheTest.com
ScaleIt.digital
Launch Summits
How A Virtual Summit Works
Step 1:
Register for 
the event
Click any of the register now buttons on this page. Enter your name and email address and hit submit.
Step 2:
Watch for
 informational emails
They will contain information like; how to login for the event, how to get the most out of this event and recently announced speakers.
Step 3:
Schedule time 
to watch
Mark some time in your calendar when you can be free of distractions or plan a watch party with a few other colleagues.

Step 4:
Watch
the event
Click the link in the email we send each morning of the event.
Sponsors
Event Sponsors
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