How AB Testing Drives a Culture of Experimentation
AB Testing doesn't just show you how to grow your online business. It infects your team and organization. This is a good thing. Conversion Sciences founder Brian Massey will show you the unexpected consequences of AB testing and why they are good for your business.
* Are you smart enough to experiment?
* The two jobs of experimenters
* The inevitable change in perceptions
* The five things experimenting businesses do better